A server is a computer or a programme running on a computer that is designed to receive requests from other devices or programmes and provide them with the requested information. In the context of neuroweb design, a server is very important as it hosts the website and ensures that it is available over the internet. A fast and reliable server connection is important to optimise the loading times of the website and thus ensure a positive user experience. A slow server, on the other hand, can cause visitors to become impatient and leave the site, which can have a negative impact on conversion rates and engagement.