Somatic markers are physical sensations or reactions that are triggered by our body in response to certain emotional or psychological events. In neuromarketing, somatic markers are used to better understand consumer behaviour and make predictions about their decisions and reactions.

For example, somatic markers can be triggered by physical reactions such as heartbeat, sweating or an increased breathing rate. These physical sensations can be linked to certain emotions or psychological states, such as joy, fear or confidence.

In neuromarketing, somatic markers can be used to better understand consumer behaviour and make predictions about their decisions and reactions. For example, consumers who show positive somatic markers for a certain product or brand may be more inclined to buy or recommend this product or brand.

In addition, somatic markers can also be used to optimise the design of marketing materials and advertising. For example, if designers are able to trigger positive somatic markers in consumers through the design of advertising materials, they can positively influence the perception of and reaction to the brand or product.

Overall, somatic markers in neuromarketing can help to develop a better understanding of consumer behaviour and decisions and thus contribute to a better design of marketing strategies and materials.