In terms of website design, "trust" refers to the confidence a user has in a website. A website that exudes trust gives the user the feeling that the site is legitimate and that their security and privacy are guaranteed. To build trust, you can, for example, provide clear information about who is behind the site and how to contact them. In addition, the design itself can help build trust by having a professional and user-friendly look that allows for easy navigation and leaves no doubt about the authenticity of the site.