Unique content refers to content that is unique and original and does not already exist on other websites or in other sources. Unique content is an important factor for search engine optimisation (SEO) and online marketing as it can help to increase the visibility and authority of a website. Search engines such as Google favour websites with unique and high quality content as they want to provide users with the best results for their search queries. If a website contains identical or very similar content to another website, it will be categorised as less relevant and less valuable by the search engines.

Unique content can be created in various ways, for example by creating original articles, blog posts, infographics, videos or other types of media content. The content should be interesting, informative and useful for the website's target audience. Using keywords and following SEO best practices can help optimise the unique content on the website and improve its ranking in search engine results. However, creating unique content can be time-consuming and challenging, especially when it comes to creating relevant and high-quality content. Some companies therefore utilise the services of content or copywriting agencies to create unique and relevant content for their website.