Upselling refers to the process of selling a higher value product or service to a customer who has already purchased a product or service. The aim of upselling is to lead the customer to higher sales by offering them a higher-value product or service that meets their needs and wishes.

In neuroweb design, upselling can be supported by various design elements and strategies. For example, designers can present products or services on the website in a way that draws users' attention to the higher value options. By using visual hierarchies and colour schemes, designers can make the higher value products or services more eye-catching and attractive.

In addition, designers can also offer targeted recommendations and personalised offers for higher value products or services based on the user's purchasing behaviour and interests. This can help to ensure that the user considers and ultimately purchases a higher-value product or service.

Overall, upselling in neuroweb design can help to increase the company's sales and profitability. Through the targeted placement of higher-value products or services and personalised recommendations, designers can help to ensure that users consider and purchase a higher-value product or service.