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User experience

User experience

User experience (UX) refers to the entire experience that a user has when visiting a website. It is not just about functionality and user-friendliness, but also about the emotions and impressions that a user has. A website with a good user experience is attractively designed and arouses positive feelings in the user. This also means that the website is tailored to the needs and interests of the user and appeals to them on a personal level. A good user experience is important because it helps to ensure that users like to stay on the website and will come back.

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