Viral marketing is a marketing strategy that uses social media and other online platforms to generate word of mouth and spread the word about a product, service or brand quickly and widely. Unlike traditional marketing methods, viral marketing relies on consumers themselves to spread the marketing message. This is often achieved through appealing, humorous or emotionally moving content that encourages sharing.

The virality of content is not always predictable, but if it is successful, it can achieve an enormous reach and often be significantly more cost-efficient than traditional advertising measures. In addition to videos, images, texts or interactive elements can also go viral. The important thing is that the content provides added value for the viewer in some way, be it through entertainment, information or emotional appeal.

Successful viral marketing requires precise knowledge of the target group and a deep understanding of the mechanisms of social media. Factors such as timing, platform selection and integration into a broader marketing strategy all play a role. Companies can try to amplify the viral effect through targeted advertising campaigns or use influencers to spark virality. However, there is no guarantee of success and a failed attempt can also have a negative impact on brand image in some circumstances.