Visual hierarchy in neuroweb design refers to the way visual elements are arranged on a website to direct the user's attention and help them navigate. A clear visual hierarchy ensures that the most important elements of a website are immediately recognisable and that the user focuses their attention on these elements, while less important elements fade into the background.

An effective visual hierarchy can help to improve the user experience by giving the user a clear orientation on the website and helping them to quickly find the information they are looking for. In addition, a well-designed visual hierarchy can help communicate the brand message and make the design of the website more appealing and attractive.

Some of the elements that can contribute to the visual hierarchy include:

• Size and position of elements on the page
• Colouring and contrast
• Typography and font size
• Images and visual effects

The targeted use of these elements can create a clear visual hierarchy that helps the user to navigate the website and find important information.