The term "visual turn" refers to a change in the way we use and perceive visual media. In the context of neuroweb design, the visual turn refers to the increasing importance of visual content and the design of visual elements on websites.

With the spread of smartphones and social media, the importance of visual media such as images, videos and infographics in online communication has risen sharply. In the field of neuroweb design, this means that the design of visual elements such as colours, shapes and layouts plays a crucial role in creating an appealing and user-friendly design.

The targeted use of visual elements can stimulate the user's brain to absorb and process content more quickly and effectively. A well-designed visual element can also evoke emotions and memories, increasing user engagement and interaction on the website.

Overall, the visual turn in neuroweb design refers to the growing importance of visual content and the design of visual elements on websites. A targeted and appealing design of visual elements can help to improve the user experience and promote user engagement on the website.