The Von Restorff effect states that an element that differs from its surroundings is more likely to be remembered than similar elements. This effect can be used in neuroweb design to emphasise important content and increase user attention.

By using contrasts, colours and other visual elements, a specific area or content on the website can be highlighted. For example, using an eye-catching colour for a call-to-action button can make it more likely to be noticed and clicked by users.

However, it is important to use the Von Restorff effect sparingly and selectively to avoid overly distracting users. Excessive use of eye-catching elements can have a negative impact on the user experience and cause users to leave the website.

Overall, the Von Restorff effect in neuroweb design can help to emphasise important content and increase user attention in order to achieve a better user experience and higher conversion rates.