Xing is a professional online platform that enables users to build and maintain a professional network. The platform is mainly used by companies and professionals and offers functions such as profile creation, contact search, group formation, job adverts and messaging.

For companies, Xing can play an important role in marketing as it allows them to present themselves and their products or services to a professional audience and increase their reach. Companies can use Xing to create and optimise their profiles, network with potential customers and business partners and carry out targeted advertising campaigns.

Another advantage of Xing is that companies and brands can build credibility and trust through their presence on the platform. By sharing their expertise and specialist knowledge through posts and discussions in groups or on their profiles, companies can convince their target group and strengthen their image as a competent provider.