Yelp is an extremely well-known online platform that specialises in rating and discovering businesses and services. The website and mobile app allow users to share and read reviews, ratings and recommendations for restaurants, shops, hotels, service providers and more. Yelp has become one of the leading platforms for local business reviews and recommendations and plays a significant role in today's consumer culture.

The way Yelp works is relatively simple. Users can register on the platform and search for businesses in their neighbourhood. The search results can be filtered according to various criteria, including ratings, distance, price and more. Each business has its own profile page, which displays information such as address, opening hours, photos and reviews.

One of the outstanding features of Yelp are the user reviews. Any user can leave a review and testimonial for a business they have visited. These reviews are usually detailed and provide insight into the quality of products or services, customer service and overall experience. The reviews are often supplemented with a star rating from 1 to 5 stars, with 5 stars being the best rating.

Yelp has also integrated social elements. Users can follow others, track their activities and network with them. This encourages interaction and the exchange of recommendations and tips between members of the Yelp community.

Yelp is of great importance for companies, as positive reviews and recommendations on the platform can significantly boost their business. Companies can also take advantage of paid advertising opportunities on Yelp to increase their visibility and target users in their neighbourhood.

In recent years, Yelp has expanded its offering to include reservations, orders and deliveries for restaurants and shops. This ensures that the platform is not only a source of information, but also a convenient way to interact with local businesses.

In summary, Yelp is a powerful platform that helps consumers discover quality local services and businesses, and offers businesses the opportunity to expand their reach and engage with their target audience. It is an integral part of the modern consumer landscape and will continue to play an important role in the way people find and rate local services.