People make over 90 % of their decisions unconsciously. That's why we combine knowledge from brain research with creative design and innovative technology. Whether website, corporate design, social media or print products: With neuromarketing, we give you an almost unfair advantage over your competitors.

Gründer & Geschäftsführer von wirkungswerk | Werbeagentur Heidelberg





It is not only our scientific approach, which gives you a clear competitive advantage, that sets us apart from other advertising agencies. Because service, transparency and trust are still writ large with us.

Effective.
Values.
Individual.
Exclusivity.
Our services: Everything from a single source.
Online marketing
Branding
Communication
A partner you can rely on.
As one of the first neuromarketing agencies in Europe, we have been serving a wide variety of companies, from innovative start-ups to corporations, for over 10 years. Our expertise in the fields of psychology, brain research and neuroscience lays the foundation for effective marketing and maximum customer satisfaction.
Reliability, transparency and honesty are at the heart of everything we do. They not only form the basis of our business relationships, but also shape our corporate culture. These values are a promise to you.

Our national and international customers from a wide range of industries are as diverse as our team. The references shown here are just a selection. If you are looking for work for specific sectors, please do not hesitate to contact us.

Free neuroanalysis.
Discover the full power of your digital marketing! Our comprehensive neuroanalysis forms the foundation for your marketing success. Whether website, Google Ads, print products or other marketing tools - we bring light into the darkness and show you what really works. With over 100 specifically analysed factors, we not only provide you with insights, but also real solutions. And our detailed feedback won't cost you a cent. A no-obligation consultation opens up new horizons for you and is the first step towards successful marketing.
For us, your satisfaction comes first. We communicate openly and directly with you, without jargon. Honesty, trust and pleasant cooperation are important to us. And who better to report about us than our satisfied customers?
Im urbanen Herzen von Heidelberg schlägt der kreative Puls unserer Werbeagentur, der sowohl innovative Werbekampagnen als auch soziales Engagement antreibt.
Seit unserer Gründung im Jahr 2014 sind wir als Werbeagentur in der Region Heidelberg verwurzelt. Die dynamische Metropolregion rund um Heidelberg, bekannt für ihren Unternehmergeist und ihre kulturelle Vielfalt, ist für uns weit mehr als nur ein Standort. Sie dient uns als Inspirationsquelle und bietet das ideale Umfeld, um kreative und wirkungsvolle Werbekonzepte zu entwickeln. Unser Ziel ist es, die individuellen Bedürfnisse unserer regionalen und überregionalen Kunden bestmöglich zu erfüllen.
Als Werbeagentur im Raum Heidelberg liegt uns auch das soziale und kulturelle Wohl der Region am Herzen. Durch unsere aktive Teilnahme an lokalen Projekten und Initiativen möchten wir positiv zum Gemeinwesen beitragen. Dieses Engagement ist ein integraler Bestandteil unserer Philosophie. Es unterstreicht unser Verständnis von einer Werbeagentur als einem Unternehmen, das nicht nur fachliche, sondern auch ethische und soziale Verantwortung trägt.

In our "Neurotracking" section, you can discover how we use technologies such as virtual eye tracking to gain deeper insights into customer psychology. We share the latest neuromarketing trends and practical findings with you on our blog. In addition, our comprehensive glossary makes it easier to understand complex technical terms in neuromarketing.