First impressions count - digitally
In the analogue world, we pay attention to our appearance. Clothing, body language, speech - everything is finely tuned to the other person. But in the digital world, this first impression is often underestimated. In many cases, a company's website is the very first point of contact - often before the first phone call, the first email or the first face-to-face meeting. And this moment is decisive. Visitors decide in just a few seconds whether to stay or leave. Whether they continue reading or go to the competitor's site. If this moment is missed, the opportunity is lost - and often irretrievably.
Shame is a warning signal
In a recent survey, 36 per cent of respondents stated that they had already been ashamed of their own website - especially in a business context, for example towards partners, customers or investors. This is no small matter, but a clear sign of insecurity in the digital presence. And insecurity on the part of the company is quickly transferred to the target group. If you are not convinced of your own online presence, it is difficult to convince others. Visitors immediately sense whether they have landed on a well thought-out, up-to-date and professional website - or one that "looks kind of old". This kind of shame is not just a personal feeling. It has consequences - measurable ones. Because outdated or poorly structured websites cause potential customers to bounce. Trust is not built, but lost. A company that fails to impress digitally leaves a lasting - negative - impression.
Loss of sales due to poor websites
The economic consequences are more serious than many people realise. According to the results of the aforementioned survey, companies lose an average of around 77,500 euros per year - solely due to an inadequate website. In Germany, this figure is as high as around 100,000 euros. These losses are not only incurred by online shops. Service providers, consultants, agencies and craft businesses are also affected. In almost all industries today, the website is the most important communication and sales tool. If this tool is not properly honed, potential is lost - every day, silently and quietly.
Why good web design is not enough
Many companies react to this realisation with cosmetic measures. A new logo, more modern colours, perhaps a new homepage. But that alone is not enough. Because a website is not just about design. It is a strategic instrument. It must provide clear guidance, build trust, address needs and remove barriers. It must provide orientation - both emotionally and rationally. This is exactly where our speciality comes into play: Neuromarketing.
Neuromarketing: The psychology behind successful marketing
We have been working at the interface of marketing, psychology and neuroscience for over ten years. Our goal: to understand how people think, feel and make decisions online. Because that's exactly what happens on your website - every second. Neuromarketing doesn't just look at what looks good, but what works. It's about how content is perceived, how trust is created and how decisions are influenced - subtly but effectively. We use these insights to design websites in such a way that they are intuitively understandable, appeal to specific emotions and automatically lead visitors to where they need to be: to make contact, to book, to buy.
Why experience counts - especially in the digital space
Over the last ten years, we have analysed, revised and redesigned hundreds of websites - for start-ups, SMEs and established brands. Our experience shows that it's not the loud, colourful sites that are convincing. It's the well thought-out ones. The ones that understand how their audience thinks. The ones that are designed with psychological sensitivity. The digital world is constantly changing. What works today may be outdated tomorrow. But what remains is human behaviour - and that's exactly what we rely on. Because the brain still has a say. Even - and especially - online.
What you can do now
If you feel that your website doesn't (or no longer) reflect what your company is all about, then it's time to make a change. Maybe it worked well once. Maybe it was even a flagship three or four years ago. But in a world where technology, expectations and user behaviour are evolving at breakneck speed, standing still is a step backwards. A Relaunch or strategic optimisation is not a weakness - it is a sign of foresight. And it is an investment that not only pays off, but also strengthens trust in your company in the long term.
Conclusion: You don't need a new website - you need a better strategy
In the end, it's not just about doing something new. It's about doing the right thing. A website is not an end in itself. It is a tool. And as with any tool, it depends on how you use it. With our experience in neuromarketing, our strategic approach and the knowledge gained from over a decade of digital work, we ensure that your website not only looks good, but also has a measurable impact. If you want your website to finally do what it's supposed to do - convince, lead, sell - then let's talk. Without any obligation. But with the clear goal of turning digital stagnation into real progress.