Functional magnetic resonance imaging (fMRI) is an imaging technique used to measure brain activity. It uses strong magnetic fields and radio waves to generate detailed images of brain activity by measuring changes in blood flow in the brain. In neuroweb design, fMRI technology is used to study the effect of web design elements on brain activity and user behaviour. By measuring the brain activity of users while they visit a website, designers and marketers can better understand which design elements and content are most effective in increasing engagement and conversion rates.

The use of fMRI in neuroweb design can help develop better websites and online marketing strategies by providing a deeper understanding of how customers respond to different design elements and marketing messages. For example, fMRI technology can show which colours, fonts and images attract users' attention the most and which elements help to keep users on the website and lead to a desired action.

Using fMRI in neuroweb design can also help to improve the user experience by providing a deeper understanding of how users respond to different aspects of a website and which elements help to create a positive user experience. By optimising web design based on fMRI data, companies can achieve better results by increasing conversion rates and improving customer engagement.