Google Search Console is a free tool from Google that helps website owners and administrators to analyse and optimise the performance of their website in Google search results. The Search Console offers a variety of features and tools that enable website owners and administrators to better understand and optimise their website to improve its visibility in search results.
The most important functions of the Google Search Console include
- Monitoring search performance: The Search Console shows the number of impressions, clicks and average positions of a website in the Google search results.
- Index coverage: The Search Console shows which pages of a website have been included in the Google index and which pages have problems being included in the index.
- Sitemap monitoring: The Search Console shows whether a website has a sitemap and whether Google has problems crawling or indexing pages in the sitemap.
- Mobile-friendliness: The Search Console shows whether a website is optimised for mobile devices and whether there are any problems with mobile user-friendliness.
- Security issues: The Search Console alerts website owners and administrators to security issues on their website, such as malware or hacked pages.
Google Search Console is an important part of website optimisation and management as it provides website owners and administrators with valuable insights into their website's performance in Google's search results. By using Search Console, website owners and administrators can quickly identify and fix issues to improve the visibility and success of their website in Google search results.