The hippocampus is an important brain structure located in the temporal lobe of the brain. The hippocampus is particularly important for the processing and storage of long-term memory and spatial orientation.

In neuromarketing, understanding the functions of the hippocampus can help develop effective marketing strategies that target consumers' long-term memory and emotional connection to a brand or product. By creating positive experiences and emotions associated with a product or brand, the hippocampus can be activated and memories of the product or brand can be stored in long-term memory.

Associating brands with positive emotions and experiences can help to strengthen customer trust and loyalty, thereby increasing the success of marketing campaigns. For example, by creating positive customer experiences and the targeted placement of visual and emotional stimuli in connection with a brand, brands can build a long-term emotional connection with customers and thereby increase brand recognition and loyalty.