Daniel Kahneman is an Israeli-American psychologist and economist known for his work in the field of decision-making and behavioural economics. In 2002, he was awarded the Nobel Prize in Economics for his research into human decision-making processes and the psychology of judgement.

Kahneman has played an important role in neuromarketing and neuroweb design, as his research findings show that human decision-making processes are not always rational and can be influenced by various cognitive biases. One example of this is the so-called "framing effect", in which decisions are influenced by the way in which information is presented.

In neuromarketing practice, companies and market research organisations can use Kahneman's findings to better tailor their marketing and advertising strategies to consumers' needs and desires. For example, by presenting advertising messages in certain ways or using visual and auditory elements, they can subtly influence consumers and better target their decision-making processes.

In neuroweb design, Kahneman's work can help to better tailor websites and digital media to the needs and desires of users. For example, by using certain design principles and techniques based on the findings of behavioural economics, designers and developers can improve the user experience and increase the conversion rate.